Each year, The Business Forum hosts two events that are administered by ATHENA International:

  • ATHENA Award Celebration (March)
  • ATHENA Young Professional Award (November)

Both events honor men and women who help women build their leadership skills and attain professional excellence. Proceeds from both these events support The Business Forum's scholarship giving.

TBF and the ATHENA Award® Program

TBF's involvement with this event began when D.J. Ahrens, president of Ahrens Oldsmobile, learned about the ATHENA Award® Program. He approached the Greater Madison Chamber of Commerce (GMCC) and United Way of Dane County about sponsoring a local ATHENA Award event. This group then asked the women's organizations in Madison if they would host the event. The Business Forum welcomed the opportunity to bring the community together to recognize women's achievements and to raise money for its growing scholarship giving.

TBF hosted the first ATHENA event, originally named the Celebration of Excellence, in 1998. Then as now, the Greater Madison Chamber of Commerce and United Way continue to support our efforts. In addition, numerous businesses and organizations have supported the event through sponsorships and media coverage.




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